Meet the Founder
Real Conversations. Real Experience. The Founder Behind Cinch.
From building an eight-figure commercial cleaning company to creating software designed for the industry, Edwin Eaton shares the lessons, challenges, and strategies behind his journey. Explore his podcast appearances and hear the real-world experience that helped shape Cinch.
20+ Years
Commercial Cleaning Experience
4× Inc. 5000
Recognition for His Cleaning Business
Eight-Figure Company
Built in Commercial Cleaning
Featured Conversation
Go Behind the Business With Edwin Eaton
Hear how real-world experience in commercial cleaning, entrepreneurship, and building scalable operations helped shape the thinking behind Cinch.

From Stuck to Successful · Season 4, Episode 17
Edwin Eaton: Entrepreneur, SaaS Founder & Business Growth Leader
Edwin discusses his entrepreneurial journey, the experience of building a commercial cleaning business, and the decision to develop software for the industry.
Watch the EpisodeConversations That Help You Build a Better Cleaning Business
Whether you're trying to win more contracts, build a stronger team, or grow your company, find conversations focused on the challenges commercial cleaning business owners face.
Explore Edwin's Podcast Appearances
Real conversations about commercial cleaning, leadership, winning contracts, and building a business that lasts.

Anton Pantio
How He Made $1.8M From LinkedIn in the Commercial Cleaning Space
Using LinkedIn to generate commercial cleaning business.
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Academy of Cleaning Excellence · BCWA S10:E9
Cinch Janitorial Software: Bidding, CRM, AI, Geofencing and More in One Platform
A walkthrough of what Cinch brings together for cleaning companies.
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Janitorial Manager
Work One Week a Month: Systems and Leadership in Commercial Cleaning
Building systems and leadership so the business doesn't depend on the owner.
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Polishing Profits Podcast
Stop Financing Your Cleaning Clients for Free
Why payment terms and cash flow matter to cleaning owners.
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Academy of Cleaning Excellence · BCWA S8:E16
From Janitor to Software Mogul: How Tech Is Growing My Cleaning Biz
How technology is helping grow a cleaning business.
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The Profitable Cleaner · Ep. 149
Scaling Your Cleaning Business: Boosting Profits & Efficiency in Janitorial Services
Growing a janitorial company while improving profit and efficiency.
Watch EpisodeCinch Was Built Around the Work, Not Just the Software.
Running a commercial cleaning company means more than winning a contract. You have to price the work correctly, manage your people, keep customers satisfied, and make sure every account stays profitable. Those are the challenges that influenced the development of Cinch.
Win the Right Contracts
Build bids, organize prospects, and create professional proposals with tools designed around commercial cleaning.
Run Your Operations
Manage scheduling, work orders, inspections, and day-to-day account activity in one platform.
Understand Your Business
Bring customer information, invoicing, and operational workflows together so you can make better business decisions.
The Experience Behind the Conversations Is Built Into Cinch.
From estimating cleaning bids to managing customers, employees, and daily operations, Cinch was shaped by the real-world challenges of running a commercial cleaning company. See how it can work for yours.
7-day free trial · $89/month · 10 users included · Credit card required. See trial and billing terms.


